Privacy Policy

Selene Lash Boutique (“The Lash Boutique” or “we” or “our” or “us”) is committed to maintaining your trust on how we collect and use your personal data and with whom we may share the information we collect. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data, and we are committed to protecting your personal data. Please read this policy to understand what personal data is collected or processed by us, and what purposes it is used and/or disclosed for.

I. What Personal Information Do We Collect

1.1 We may collect the following information when you use our websites or engage with us via social media, mobile text messaging platforms and phone/voice call.

1.2 Information you provide directly to us can include:

  1. Contact information, such as your full name, email address, mobile phone number
  2. Any other information you choose to provide to us.

1.3 We may combine such information with information we may already have about you.

1.4 We may collect certain information automatically when you visit or use our websites, such as your Internet protocol (IP) address, device and advertising identifiers, browser type, operating system, Internet service provider, pages that you have visited before and after using our websites, the date and time of your visit, information about the links you click, the pages you view, the general manner in which you navigate our sites, and other standard server log information.

1.5 We and third parties that provide content or functionality on our websites, may use cookies to automatically collect information mentioned in the previous clause.

1.6 We may also receive information about you from third parties if you use any websites or social media platforms operated by third parties such as Facebook or Instagram through your engagement with us.

II. How We Use Your Personal Information

2.1 We generally use the information we collect online to:

  1. Fulfill your requests, for products, services, and information;
  2. Send you appointment reminders, sales order details and promotional materials from us;
  3. Analyze the use of our websites and user data to understand and improve our sites and services;
  4. Customize the content you see when you use our websites;
  5. Prevent potentially prohibited or illegal activities; and
  6. For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

III. How Long We Keep Your Personal Information

3.1 We will retain your personal information for as long as is necessary to fulfill the purpose for which we obtained your personal information and any other permitted purposes permitted by law, and in compliance with our data retention policies. For example, we will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

IV. Sharing of Personal Information with Third Parties

4.1 Authorized third-party vendors and service providers. We may share your information with third-party vendors and service-providers that help us with specialized services, including appointment booking, billing, payment processing, customer service, email deployment, business analytics, marketing, advertising, performance monitoring, hosting, and data processing.

4.2 For legal purposes, we may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, health, safety, and security of the business, our customers, or the public.

4.3 If you access third-party services, such as Facebook, Google, or Instagram through our social media platforms or to share information about your experience on such platforms with others, these third-party services may be able to collect information about you, including information about your activity on those platforms, and they may notify your connections on the third-party services about your use of the platforms, in accordance with their own privacy policies.

4.4 If you choose to engage in public activities on the social media platforms, you should be aware that any information you share there can be read, collected, or used by other users of these areas. You should use caution in disclosing personal information while participating in these areas and we are not responsible for the information you choose to submit in these public areas.

V. Withdrawal of Consent for Marketing Purposes

5.1 You have the right to ask us not to use your personal data for marketing purpose. If you no longer wish to receive marketing messages from us, you may request to withdraw your consent by contacting us.

VI. General

6.1 Your consent that is given pursuant to this Privacy Policy is additional to and does not supersede any other consents that you had provided to us with regard to processing of your personal data.

6.2 For the avoidance of doubt, in the event that Singapore personal data protection law permits an organisation such as us to collect, use or disclose your personal data without your consent, such permission granted by the law shall continue to apply.

6.3 We reserve the right to change this policy with or without notice so please check back frequently. Any changes to this policy will be posted on and can be viewed at https://selene.sg/privacy-policy.

 

Last Updated on 27 October 2023